Affinity Investment Advisors Hires Director, Marketing & Business Development to Broaden its Institutional Reach

Affinity Investment Advisors, an Irvine, Calif.- based leading independent investment advisor, announced the addition of Steven Spare as Director, Marketing & Business Development to lead revenue growth and increase distribution of Affinity’s investment strategies across institutional, broker-dealer, and RIA channels.

Spare’s 20+ years of experience in the financial advisory business and positive attitude have provided him with the skills to successfully develop business and  provide a high level of service to institutional clients. Most recently he served as SVP, Client Service & Marketing at SSI Investment Management where he managed institutional client relationships and contributed to asset raising.  Spare served similar roles at Provident Investment Counsel, Froley, Revy Investment Company and Sanford C. Bernstein.  Prior to his career in the investment management industry, he worked on the floor of the Chicago Mercantile Exchange.  Spare holds the Chartered Financial Analyst designation.

“After a long process, we are excited and count ourselves lucky to have Steve and his passion join our team.  Affinity’s culture has always been driven by its’ team members commitment and dedication to our clients and Steve will continue that tradition” said Gregory Lai, Principal and Lead PM.

Affinity’s success is based on a pragmatic disciplined investment approach where earnings and valuation matter. Clients gain from an experienced and collaborative collection of individuals who comprise a portfolio management team with decades of experience managing the investment assets for a diverse slate of institutional investors.

About Affinity Investment Advisors, LLC
Affinity Investment Advisors, LLC is a leading independent investment advisor based in Irvine, California. Driven by a passion to be a trusted solutions partner for its clients, the company offers a diverse product suite focused on maximizing financial returns for the long-term investor. While its client base is mainly institutional, Affinity serves retail clients through advisory relationships with nationally-recognized firms. For more information, visit